Posts Tagged ‘Design On A Dime’

Home Improvement And Repair Projects Have Never Been More Popular And Easier To Accomplish

April 20th, 2010



The popularity of HGTV (Home & Garden Television) has created a
thriving market in do-it-yourself home improvement and interior
decorating. All sectors of the home improvement industry have
benefited since HGTV started airing in 1975.

The real estate boom was followed by a home improvement boom.
People would buy a old house and want to redecorate the house
from floor to ceiling. People who had lived in their houses for
a while wanted new kitchen cabinets. The home improvement shows
were an impetus for a massive movement by homeowners to start a
remodeling revolution

The home improvements that people take on include makeovers from
the attic to the basement. They perform functional repairs like
fixing a leaky roof, replacing windows, and adding more room to the
house. Then there are the projects that are just for the
beautification of the home like updating kitchen, remodeling a
master bedroom.

Some people use home improvement as a creative outlet. They paint
and redesign just for the satisfaction of improving their living
space. HGTV has been a large contributor to the home improvement
revival.

HGTV reaches 89 million households every week and over 800,000
nightly prime time viewers. The format of the show has been copied
several times and spin offs like Trading
Spaces, Extreme Makeovers. Viewers sit for hours watching
“Design on a Dime” “Devine Design”, “Landscapers Challenge”.
The home improvement shows just keep coming.

HGTV provides instructions for thousands of home improvement projects.
They provide video clips for everything from garden projects to
constructing a bed. HGTV is the one-stop resource for finding anything
you need for expert help with “doing it yourself” projects.

HGTV makes home improvement look easy and fun. HGTV gives viewers
new ideas and inspires the week end warrior to do some type of home
improvement project. HGTV mission is “to provide ideas, information,
and inspiration for decorating and home improvement”.

The impact that HGTV has on home improvement can be measured in these
statistics.

Furniture sales grew by 75%, between Between 1995-2005
Sales of home furnishings increased 97% in this same period.

These items included soft goods as well, carpets, lamps, area rugs,
linens, glassware

People all over the country are decorating their homes to look like
these superbly beautiful fantasy creations that they view on HGTV.
If you are not a “do it yourselfer” you can just imagine the way your

home might look when you go on tours of million dollar home all
across the country. You see people who look like you making grand
improvements to shacks that end up looking like your dream home.

HGTV has had a dramatic impact on the home improvement industry
because HGTV appeals to the age group of people who have the money
to pay for major home improvement projects. The demographics of the
typical HGTV is a female age 35-64 years old. Over 70% of HGTV
viewers are females.
That means that the female viewers are encouraging husband, fathers,
brother to do the work so they can enjoy the benefits.
The additional general consumer demographics for home improvement by
female indicate:

They shop more often
Visit more stores
Spend more than the typical shopper

The target demographic for the Do It Yourself Website is:

Homeowners
Ages 25-54
Incomes of $60,000
Internet access
Propensity for home improvement

The home Improvement Research Institute studies show that both men
and women are active participants in the planning of home improvement
projects as well as the purchase of those products used for
improvement.

By: Tim Gorman

The Best Home Improvement Shows

February 1st, 2010



It used to be that the term “Home Improvement Shows” garnered images of Bob Villa, standing in an old house, describing every action as he hammered. While these types of shows were highly informative, they weren’t busting with entertainment appeal: if not for the pounding of the hammer, you might have fallen asleep.

Nowadays it’s different; home improvement shows aren’t only concerned with being educational, they are also concerned with being fun to watch: they want to touch on emotion as much as they want to touch on intellect. For these reasons, the home improvement shows of yore have all but gone away, and the home improvement shows of today are improving television ratings.

The following is our list of the best home improvement shows, shows that hit the entertainment nail on the head.

Extreme Makeover: Home Edition, ABC: In its third year of Prime Time exposure, Extreme Makeover: Home Edition is seeing extreme success. A show that takes the houses of struggling families – families struggling because of health problems, impoverishment, or natural disasters such as Hurricane Katrina – and makes them into architectural and designer masterpieces, Extreme Makeover: Home Edition leaves us all wondering what we would do if we had endless money, and a crew of hundreds. On an unselfish front, this show also tugs on our heart strings, leaving us joyful that the burden of a struggling family has been somewhat lessened. Extreme Makeover: Home Edition is the only home improvement show that can routinely make us cry.

Design on a Dime, HGTV: All of us want to remodel, redo, redecorate, but not all of us have the resources. For those of us without tens of thousands of dollars to spend on home improvement, Design on a Dime is singing our song. Design on a Dime features a team of designers who take a budget of a thousand dollars and do wonders to a house. This show shows us that a regular old boring room can be turned into one with flair and appeal without spending great amounts of money. Sure, you might not be able to design on literally a dime, but you might be surprised at how frugally you can fix up your house.

Trading Spaces, Discovery Home: Dueling banjos meets home improvement, Trading Spaces is a show that allows two sets of people to redecorate one room in the other’s house. With each set of people having only two days of decorating, and a budget of just a thousand dollars, Trading Spaces is a great show for people who need quick, cheap decorating ideas. Though the show grants each set of people a carpenter and a designer – two things you might not exactly have lying around – it is still a show that sparks creativity in the person who knows they want to improve their house, but isn’t sure how.

Toolbelt Diva, Discovery Home: I am woman hear me roar, or at least hear me pour cement. Toolbelt Diva is a show that teaches us all that home improvement isn’t just for the boys. A do-it-yourself program hosted by Norma Vally, this show is aimed at encouraging women to take the bull by the horns: it grants women power…tools. Enlightening, entertaining, and educational, Toolbelt Diva shows the world that you can engage in home improvement and have a uterus….all at the same time.

Home Improvement, Now in Syndication: Sure, the show Home Improvement – with Tim Allen wrecking havoc on just about anything he touches – is definitely more of a show on how to destroy your house than one on how to repair it, but it makes our list for one reason: it brings heart and comedy to the usually boring concept of fixing up a house. A show that aired on ABC from 1991 to 1999, Home Improvement, eight years later, still has a unique way of bringing out the handyman in all of us.

By: Jennifer Jordan